Jackson Fox

1. Launch your new site
2. Watch every geek on the planet notice and link to the site
3. Take the site down without explanation
4. Watch the geeks get restless
5. Explain that you were just testing things and the site is really going to launch tomorrow

The result? For about 12 hours every geek on the planet thinks you can’t keep your site on the web without it completely collapsing — on a Sunday no less. Here’s hoping MSN Virtual Earth is worth the hype (we’ll see on Monday).